Fanatics Betting and Gaming

Fanatics Betting and Gaming is the sports betting and gaming business of Fanatics, a global digital sports platform. It allows fans to place bets across the wider Fanatics ecosystem, which spans commerce, collectibles, events, and media. The company employs more than 22,000 people and operates from over 80 locations worldwide, serving more than 100 million fans globally.

The broader platform is organised into several businesses. Fanatics Commerce supplies licensed fan gear, jerseys, lifestyle products, and memorabilia through an established database and a global partner network, including more than 2,000 retail locations such as Lids stores. Fanatics Collectibles covers trading cards, sports memorabilia, and digital assets. Fanatics Events runs live events, while Fanatics Studios produces content and media for fans.

Technology underpins these operations. Technical work spans digital platform technology, personalised fan engagement, e-commerce, licensed merchandise retail, sports betting and gaming, trading cards and collectibles, digital assets, sports media and content production, and live events. The company partners with approximately 900 sports properties and 2,500 athletes and celebrities.

Work at Fanatics Betting and Gaming sits within a connected ecosystem in which the businesses collaborate, with a stated focus on innovation and on personalised, immersive fan experiences. The workforce is global and distributed across more than 80 locations.