MSA is a diversified information management company delivering data-driven analytics and informatics solutions across industries, from retail execution and marketing optimisation to gaming and cannabis research.
Management Science Associates, Inc. (MSA) is a diversified information management company that builds data-driven analytics and informatics solutions for market leaders across a range of industries. Founded on the principle of putting data to work, the company has spent more than six decades delivering such solutions, and it also incubates and develops new businesses around emerging innovations. Its technical work spans information management, data analytics, real-time data insight generation, marketing optimisation and advertising allocation, retail execution analytics, digital transformation, and market and sales research.
MSA's product and service portfolio is varied. It offers convenience-channel insights and tools to improve in-store retail execution; analytics that turn field data into real-time insight for operational decisions; marketing optimisation for advertising allocation; and specialist offerings including casino gaming services and cannabis sales research. The company serves clients in consumer packaged goods, media and entertainment, healthcare and life sciences, information technology, government services, gaming, metals and advanced manufacturing, the performing arts, and cannabis.
Operations run from a headquarters at 400 MSA Drive in Tarentum, Pennsylvania, with additional offices in the Pittsburgh region, including Bakery Square. The company maintains technology infrastructure in Tier III data centre facilities, which it identifies as part of a commitment to cutting-edge technology.
