dentsu is a Tokyo-founded advertising, media and customer experience group of 68,000 people in about 120 countries, offering creative, media and CXM services through brands including Carat, Merkle and iProspect.
dentsu is an integrated growth and transformation partner that helps brands connect with consumers through media, customer experience management and creative services. Founded in Tokyo, Japan, in 1901, the group now employs 68,000 people across approximately 120 countries and reported net revenue of 1.2 trillion yen in FY2024. It ranks No. 7 among global advertising agency networks in the AdAge rankings.
Its work spans media planning and buying, customer experience management (CXM), data and analytics, advertising and creative technology, and business and experience transformation. Services are delivered through a set of global leadership brands: Dentsu Creative for creative and innovation services; Carat for media planning and buying; iProspect for digital performance media; dentsu X as a media agency; and Merkle for CXM and data and technology. The firm serves clients across every industry.
Employees work across technical domains that include customer experience management, data and analytics, advertising technology and creative technology, alongside media and creative disciplines. The company describes its culture as innovation-driven, with more than 120 years of work on how brands connect with consumers, and states an emphasis on integrating data, technology and creativity to deliver measurable outcomes for clients.
dentsu states a commitment to sustainable growth for brands, people and society, and to meaningful outcomes for clients and communities, alongside a business transformation approach that pushes boundaries.
