L.L.Bean is a Maine-based multi-channel merchant, founded in 1912, that designs and sells outdoor gear and apparel including the Bean Boot, and runs outdoor discovery programs.
L.L.Bean is a multi-channel merchant of outdoor gear and apparel, headquartered in Freeport, Maine. Founded in 1912, the company designs and sells products intended to help customers enjoy outdoor experiences, and has operated for more than a century. Its best-known product is the Bean Boot, alongside a broader range of outdoor gear and apparel and a set of outdoor discovery programs designed to encourage people to spend time outside.
The company sells through multiple channels, spanning retail and e-commerce, and works across product design for footwear and apparel as well as multi-channel retail operations. Its industry verticals include outdoor retail, apparel and footwear, and multi-channel and e-commerce retail.
L.L.Bean states a set of core values: Outdoor Heritage, Service, Respect, Integrity, Perseverance, and Safe and Healthy Living. The company describes its mission as grounded in the belief that the outdoors brings out the best in people, with an emphasis on togetherness and time spent outside with family and friends. It aims to provide an inclusive work environment where employees - who are referred to as "Bean Outsiders" - feel welcome and share a passion for the outdoors.
