Clear Channel Outdoor runs a U.S. out-of-home advertising platform spanning digital and printed billboards, airport displays and transit media, backed by mobile location data solutions such as CCO RADAR.
Clear Channel Outdoor operates a dynamic out-of-home advertising platform connecting brands with consumers through digital and printed billboards, airport displays, and transit advertising across the United States. The company's assets span more than 65 U.S. markets and over 55 commercial airports, reaching approximately 130 million Americans each week.
Alongside its physical media, Clear Channel Outdoor builds data products for the out-of-home sector. CCO RADAR, its proprietary suite of data solutions, applies mobile location data to help advertisers plan, optimise and measure the effectiveness of out-of-home campaigns. The work sits at the intersection of data analytics, programmatic advertising, data science, digital signage technology and campaign measurement.
The company describes its direction as continued investment in digital sign development and data science, with a focus on measurable campaigns that drive real-world results and on simplifying the buying process for marketers. Its operating footprint is concentrated in the United States, within the out-of-home advertising, advertising and marketing, and media industries.
