Mercury Insurance

Mercury Insurance is an American insurer that sells auto and other insurance products, with rates based on a policyholder's individual driving record. Founded in 1961, the company has spent six decades building its business around low rates without compromising coverage or service, and reports more than $8.3 billion in total assets. It employs over 4,200 people and operates in 11 states, distributing through a network of 6,340 independent agents. The name was chosen after the Roman god of business and merchants, reflecting an intention to be fast, nimble and responsive to policyholder needs.

The product line is built around auto insurance sold at fair prices, supplemented by a guaranteed repair programme that routes claimants to authorised body shops. The company also operates a Special Investigations Unit (SIU), described as the industry's first such unit dedicated to combating insurance fraud. Digital policy-management tools allow customers to handle their policies online.

Behind the customer-facing business sit three technical areas of work: digital policy management tools, insurance fraud investigation and data-driven rate and pricing models. The stated founding belief - affordable rates paired with strong customer service and respectful treatment of customers - remains the organising principle of the firm.