Heartland Food Products Group

Heartland Food Products Group is a consumer packaged goods company specialising in low-calorie sweeteners and functional foods. Founded in 1991 by Purdue University graduate Ted Gelov, the business began in packaging manufacturing and has since evolved into a brand owner and manufacturer, with a stated mission of helping consumers reduce sugar without sacrificing taste. It employs more than 1,200 people.

The company's technical scope spans food manufacturing, co-packing, plastic packaging manufacturing, low-calorie sweetener formulation, functional food development and liquid water enhancer formulation. Two product milestones mark its record in private label innovation: the first private label sucralose sweetener, developed to rival the SPLENDA Brand and launched in 2004, and the first private label liquid water enhancer, launched in 2011. In 2015 Heartland acquired the SPLENDA Brand from Johnson & Johnson.

Manufacturing operations run across three countries - the United States, Mexico and the Netherlands - with a US presence in southern Indiana and Indianapolis. The company operates in the food and beverage, low-calorie sweetener, functional food, plastic packaging and contract manufacturing segments.